Languages Work
Client: CILT, the National Centre for Languages The main challenge here was to communicate in a way that is meaningful to a very wide audience (including careers advisers, teachers and young people from Key Stage Three right up to graduate level) and to stream information for each group. Brief: 1. To create a brand and that raises awareness of the true value of languages in the workplace. 2. To create involvement and understanding in the brand amongst potential users. 3. To design and produce a suite of materials for use by teachers and careers advisers, including factsheets, posters, website, CD Rom, Activity pack, handbook for schools.