Salon: Process
1. Research and concept development, including internal and external distribution of questionnaires
and interviews.
2. Create three brand directions for testing amongst brand users.
3. Develop final brand direction with strategic rationale for branding system.
4. Create expressions of the brand in various forms including magazine advertising, leaflets, sales pack,
event signage, direct mail.
5. Provide strategic advice and design studio support on an ongoing basis to maintain consistency and clarity.
