Salon
Client: Reed Business Information This project demanded a unified approach, building a strong market position by identifying a central corporate concept and communicating it with consistency across all internal and external channels. The result is that the business has grown year on year and has hugely strengthened it’s customer relationships. Brief: 1. To re-brand ‘Salon International’, the UK’s largest trade show for the hairdressing industry, and sister trade shows. 2. To create involvement and understanding in their offering from internal and external audiences. 3. To design and produce full corporate identity and branding system, marketing materials including domestic and international magazine advertising, sales material, brochures, event signage 4. To provide strategic consultancy and design studio services on an ongoing basis.