Concept development
Desk research, interview and creative development of ideas take place in order to define the form and structure of the process. This is approached in a multi-disciplinary way with inputs from the perspective of film, of brand, of graphic art and of live presentation. This stage also takes account of the different perspectives of brand including the management’s strategic vision and the external opinion. The result is a defined central idea, the structure of a workshop programme and a production and post-production framework - all of which is rooted in the wider activity of the organisation.