There are many contexts for creative interventions whether project or training based. These include:

1. One off events or workshops that deepen understanding of a particular set of information or attitudes.

2. Participatory projects that have a process of involvement followed by the production of an outcome such as a book, film or event.

3. An art project element that sits within a wider branding or communication strategy. For example, to employ creative techniques for consultation and communication with employees that forms part of a wider agenda of change management.

4. Sometimes a project can be used to spread awareness of stakeholders or the public behind a larger project such as encouraging people to recycle materials, learn languages etc.

Whatever objective, whether public sector or commercially focussed, strategically appropriate creative projects can be used to gain participation, deepen understanding and create goodwill.

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